Privacy & Data Use

Last updated: June 2026. This policy explains what data this website collects, how it is used, and your choices.

What data we collect

We do not collect your name, email, or any personal information directly. The following third-party tools are loaded on this site and may collect data about your visit:

Google Analytics 4 (GA4)

We use Google Analytics to understand how visitors find and use this site — pages visited, referral source, and device type. GA4 uses anonymized identifiers. No personally identifiable information is sent to Google through this tool. You can opt out via the Google Analytics opt-out browser add-on. See Google's Privacy Policy.

Google Ads Conversion Tracking

If you arrived at this site from a Google search ad, we use a conversion tracking tag to record whether you called us. This helps us understand which ads are effective. Google may use a cookie to associate your visit with the ad click. See Google's Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity to record anonymized session replays and heatmaps. Clarity may record mouse movements, clicks, and scrolling behavior to help us understand how visitors interact with the site. Clarity does not capture passwords, payment information, or personally identifiable text you type. See Microsoft's Privacy Statement.

Geolocation (Share Your Location page)

The Share Your Location page optionally uses your device's GPS to generate a Google Maps link. Your location coordinates are not sent to our servers. They are used only to pre-fill a text message that you send directly from your device to our phone number. Your browser will ask for permission before accessing your location — you can decline and call us instead.

Cookies

Google Analytics and Google Ads set cookies to track sessions and ad conversions. Microsoft Clarity sets cookies for session identification. We do not set any first-party cookies ourselves. Most browsers allow you to block or delete cookies in settings.

Data retention

Analytics data is retained according to each provider's standard policy (typically 14 months for GA4). We do not store any data on our own servers.

Third-party links

This site links to Facebook and Google Maps. Those sites have their own privacy policies that govern data collected when you visit them.

Contact

Questions about this policy? Call us at 601-594-5803 or reach out via the contact page.

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